GERARDO WEISS Estlilista

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CLASSIC ROCK NEWS 8/3/2011 Barber In Argentina Specializing In Beatles Haircuts More than 40 years after their breakup, The Beatles are still an influence not only in music, but in style as well. A barber in Argentina has dedicated his work -- and his shop -- to the Fab Four. Gerardo Weiss explains that he switched the focus of his business seven years ago, after having a dream that The Beatles came to his shop to get haircuts. He says the dream "got etched on my memory," and inspired a change of direction. Gerardo's shop is now decorated with photographs of the Fab Four, and he gives customers the Beatles haircut of their choice. Weiss explains that the decor serves a dual purpose. He says that in addition to conveying the shop's theme, customers can look through The Beatles pictures and select the hairstyle they want. Weiss admits it took some time for the locals to embrace his unconventional salon, but says business continues to grow. He says his goal is to keep The Beatles' look alive, and not let it go out of style.